Can you relate? You are talking with your group-members about a problem or the newest project. The basics and expectations have been communicated clearly so you can start thinking about a design. But as you have a team, you will get many different ideas for the “same” design. That’s because everyone has different perspectives and approaches. Let’s make an experiment: Ask ten people to draw an animal. Pretty sure you will get many different animal sketches as a response. It depends, amongst other things, on where a person got raised and educated. A person from the Antarctica will not draw a monkey or a lion. This simple fact, we will use for the first Brainstorming-Session.


We can create many different ideas in a small amount of time. If an idea is feasible or not, is not interesting at all. We want our team and the clients to dream big. When we begin the first Brainstorming-Session we try to sketch bigger ideas or directly prototype smaller parts. After the doing comes comparison. In order of asking questions about all the ideas, it is possible to see where problems could face up or if we need more or different data. With all this information we go directly into the second Brainstorming-Session. This time to combine all the different ideas and make them more tangible via new prototypes. We go from many ideas to only a few – we funnel them. Now it is important to find out if the ideas are possible to create with our resources and if not, how they could be realized.