About MxD

MxD is not a method to follow strictly, it is based on different inputs and interpretations. Every participant has unique values in his/her style, his/her way to do things and his/her own ways to think. These characteristics of the designers create the possibilities of the product.

The MxD method shows some material to work with and provides a certain way to approach problems, but not how to solve these problems, that is on the group of designers. This fact indicates, that for similar tasks, the outcome would be different every time, if you change the team or even just some team members. The team members choose and bring the materials that turns the general ideas to possibilities. And with every conversation in this group of designers, possibilities change, because of the diversity of the team. But MxD is more than being creative and process ideas within a group of designers.

What differentiates Management by Design from Design is the main purpose to create value. Turn ideas into design or products is very important, but turn ideas into value is the MxD goal. MxD creates a vision to follow, with an economical background and innovative ideas.


Reload & Reset

Crafting a prototype is always a complex, time consuming work and you can use hours of figuring out every little detail and possibility of its use. But at some point, the prototype needs to be tested and all if a sudden the customer requirements have changed, far less budget than calculated is available or the test persons are just not happy with the prototype. What now?

The solution is “reload and reset”. Adapt major changes to a concept, business model or design often requires a bigger step than adding some features to your current prototype.  Restart your hole prototyping process can be far more effective to create in an innovative way and there will be a huge difference at the second start.

This time you got a great advantage starting a prototype, you already have gained some data through your first prototype which can be implemented in the second draft. Your first idea failed, but you can take a lot of learnings from it to improve the second prototype and rethink your ideas with the feedback you got from the early testers. Through this process you are able do create a new concept which includes the ideas from your customers, to create more accurate solutions for their problems.


How to funnel like MxD

Can you relate? You are talking with your group-members about a problem or the newest project. The basics and expectations have been communicated clearly so you can start thinking about a design. But as you have a team, you will get many different ideas for the “same” design. That's because everyone has different perspectives and approaches. Let's make an experiment: Ask ten people to draw an animal. Pretty sure you will get many different animal sketches as a response. It depends, amongst other things, on where a person got raised and educated. A person from the Antarctica will not draw a monkey or a lion. This simple fact, we will use for the first Brainstorming-Session.


We can create many different ideas in a small amount of time. If an idea is feasible or not, is not interesting at all. We want our team and the clients to dream big. When we begin the first Brainstorming-Session we try to sketch bigger ideas or directly prototype smaller parts. After the doing comes comparison. In order of asking questions about all the ideas, it is possible to see where problems could face up or if we need more or different data. With all this information we go directly into the second Brainstorming-Session. This time to combine all the different ideas and make them more tangible via new prototypes. We go from many ideas to only a few - we funnel them. Now it is important to find out if the ideas are possible to create with our resources and if not, how they could be realized.